The tarmac of Indian roads are on fire, with the war between taxi apps Ola and Uber heating up. As per a story by Bloomberg, Ola’s least expensive compact car service ‘Micro’, which was launched to challenge Uber’s UberGo is struggling to keep up with the surge in demand.
Ola had launched the service across seven of India’s largest cities last month including Bangalore, New Delhi and Mumbai. The Micro service, in a matter of weeks, has become the largest service in a portfolio of its offerings encompassing Ola Mini, Ola Sedan, and three-wheeled Ola Auto. The service offers rides starting from INR 6 ($0.09) per kilometre in direct comparison to UberGo’s pricing of INR 5($0.07) per kilometre in some cities.
Ola’s new CMO and head of categories, Raghuvesh Sarup, stated that Ola is receiving hundreds of thousands of requests every day that it is not able to fulfil. He also claimed that this demand is almost half of Uber’s current total daily bookings and is expected to surpass Uber’s per-day orders in a month.
But he didn’t comment on where he was getting the Uber numbers from.
Meanwhile, numbers released by WhichApp that tracks apps on 90,000 Android users in India, showed that Ola’s app was installed more than twice as many times as Uber in 2015.