Indore based enterprise messaging solutions provider MSG91, a flagship product of Walkover, has acquired ToSMS, a mobile messaging solutions company for an undisclosed amount.
Post-acquisition, ToSMS will be integrated with MSG91 and will operate under it. The acquisition is a part of their strategy of acquiring companies that have technologies they can build as a part of the fabric of MSG91.
Founded in 2013 by Manas Chowdhury, ToSMS is headquartered in Kolkata. The company’s web-based solutions provided consumers with community and personalised services that included SMS and Voice.
“By teaming up with one of the leading global SMS providers, ToSMS is able to leverage MSG91’s global network and vast resources,” said Manas Chowdhury, founder, ToSMS., “Both ToSMS and MSG91 are dedicated to providing an outstanding, responsive service experience for every customer. I couldn’t ask for a more closely aligned partner than MSG91 to grow and deliver increased value to ToSMS customers,” he further added.
MSG91 was founded in 2010 by Pushpendra Agrawal, Shubhendra Agrawal, and Ankita Agrawal. It works as a communication bridge between organisations by providing them enterprise messaging solutions. Other than the web application, MSG91 provides several tools and add-ons to send bulk SMS. It is basically designed for small, medium or large sized businesses.
“The industry is crowded. There are SMS resellers everywhere. The competition on pricing is huge. Flip the coin and that’s where the benefit lies – both; for us and the industry. There is a lot of innovation catching up on small scale – in terms of technology being used, marketing being done. And that’s a huge contribution.
“As far as competition goes, there are three-four major players in India – Gupshup, Route SMS, Solutions Infini. But they have a very different model. We are all contributing to improving the SMS scene here, in India,” said MSG91 co-founder Pushpendra Agrawal, in an official statement.
When asked about the plans ahead, he added, “We have always been a company that focusses more on ease-of0use. On better UX, better UI, better on-boarding. So the future plans are on same line of thought; trying to make integrating SMS easy in various software, CRM, ERPs. Basically, making SMS more easy-to-use.”
As a part of their acquisition strategy, MSG91 wants to go glocal, marking its presence in every corner of the world, while the domestic process has just started with ToSMS’ acquisition. They currently have a client base of more than 14,300 and are operational in India and 192 countries worldwide.