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After recent funding from Jungle Ventures, Singapore-based startup Mobikon, a marketing platform for F&B industry has acquired Triibe for an undisclosed amount.
Founded by Chua Chun Kiat, Kenneth Lim and Wong Say Jon, Triibe is a customer feedback management tool for restaurants. It provides restaurants an analytics dashboard page through which they can access metrics from customers about their satisfaction and experience.
As a part of the deal, Chua Chun Kiat, co-founder of Triibe will join Mobikon’s team as Director for Business Development.
On this development, Anuj Jain, Vice President-APAC at Mobikon said, “The acquisition is in line with Mobikon’s strategy to be a market leader in in-store customer engagement for restaurants. Trii.be will help Mobikon increase revenues by up-selling and enable multiple product offerings. We would be looking to scale up aggressively and acquisitions will continue to be strategic option.”
With this acquisition, Mobikon will have a reach over 300+ outlets in Singapore and over 1,500 outlets across Asia, with India accounting for more than 800 restaurants.
Some of the brands on Mobikon’s platform include Little Italy group, Pan India Foods, Pizza Express in India, Red Carb, NIU in Manila, Swensens, Select Group, Secret Recipe, Alt Pizzas in Singapore.
Besides, Mobikon has also announced two new advisory board members; Puneet Pushkarna & Sameer Yajnik.
Pushkarna will help the company with his in-depth knowledge on scaling new businesses and enterprise sales, while Sameer Yajnik will help in new market development and scaling up businesses in different regions.
Mobikon was founded in 2009 by Samir Khadepaun. The company provides a single dashboard for the entire spectrum of restaurants; quick services, fine-dining, casual dining & cafes, to engage customers intelligently, with integration across ordering, reservations, feedback and marketing.
Just yesterday in this space, Mumbai-based Massblurb, a digital marketing tool that solves the issue of engagement between restaurants and their users had raised an undisclosed amount led by Mumbai Angels and LetsVenture (few angel investors including Vikram Chachra participated in the round through LetsVenture).
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