Micromax Invests In Product & Saving Discovery Platform, Scandid

Micromax, a smartphone maker, has announced a strategic investment in Pune & Silicon Valley-based startup Scandid – a mobile-first product and savings discovery platform.

Founded in 2012 by Sushil Choudhari and Bhaskar Thakur, Scandid, is a free mobile shopping discovery and price comparison app. It helps customers compare prices, find money saving coupons and discover discounts in different categories like electronics, apparel, kids, home and books across ecommerce and local retailers. Besides, Scandid also provides information from local neighbourhood retailers.

Speaking on the development, Sushil Choudhari, founder of Scandid, said, ” Scandid’s presence on all Micromax smartphones will provide a rich shopping experience to Micromax users. As mcommerce grows and mobile becomes the key platform to not just shop, but also compare to get best deals, Micromax’s investment will help us reach the last mile customer and strengthen our position as the leading mobile shopping destination.”

In the past year, the startup has helped customers to save more than INR 4 Cr. while shopping online. Currently, it is available on Android, iOS and web.

“Today, users do not want to switch between different apps for shopping, be it online or offline. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We believe that Scandid has an edge with its offering in the mobile shopping scenario and we will be able to bring value to our customers,” said, Rahul Sharma, co-founder, Micromax.

Few other players who offer price comparisons and are operating in this space include Junglee, BeStylish and MySmartPrice.

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