Deals Discovery Startup, Little, Acquires Curated Deals Marketplace, Trideal

Bangalore-based O2O deals marketplace, Little, has acquired Chandigarh-based startup Trideal, a curated deals marketplace. With the acquisition, Trideal’s co-founders and its core team will join Little.

Founded in 2012 by Sameer Sharma and incubated in Chitkara University, Trideal, offers popular deals across F&B, wellness and entertainment with over 1000+ merchants. The startup operates in the Chandigarh, Mohali and Punjab.

Currently, the startup gets around 7000+ unique visitors.

Speaking on the acquisition, Manish Chopra, CEO & co-founder of Little, said, “Trideal has a large customer base and significant merchant database in Chandigarh offering excellent deals. The core of Trideal is similar to that of Little – hyperlocal and irresistible deals to customers and a significant business partner to the merchants. Hence, this acquisition fuels our expansion plans in Punjab.”

As for Little, the startup was launched in July 2015 by Manish Chopra and Satish Mani, who previously founded Zovi. Little is an app only marketplace for deals in the burgeoning online to offline space (O2O).

Enrolled over 8,000 merchants and offering 27,000+ deals across 11 cities at present, the company claims to offer 50,000+ deals across services like restaurants, movies, hotels, salons, gyms and spas by March 2016 with an expectation to hit a GMV run rate of $170 Mn.

The company is backed by marquee investors like SAIF Partners, Tiger Global and Paytm among others and has raised about $50 Mn in funding.

With the O2O deals space in India being highly unorganized and about 99% of the commerce happening in the offline market, the ‘Little’ app acts as a hyperlocal deals discovery platform for customers and a significant sales channel for merchants.

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