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Gurgaon-based, travel search marketplace, ixigo has announced the launch of a new meta-search across curated budget hotels, ‘Super Value Hotels’, on its website.
Ixigo’s ‘super value hotels’ compares deals across branded budget hotel providers such as OYO rooms, Wudstay, ZO Rooms, Vista Rooms as well as independent hotels in popular locations in all major cities of India.
It also includes the feature to meta-search cheapest rates across 20+ hotel-booking websites such as Booking.com, Makemytrip.com, Hotels.com, Goibibo.com and Agoda.com, including the brand’s own website, enabling travelers to find the best rates for hotel properties in India.
With super value hotels meta-search, travelers can compare hotels across their prices, ratings, reviews and amenities.
Launched in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo is a travel search marketplace that provides a curated collection of over 2500 budget hotels across 80 cities in India.
Aloke Bajpai, co-founder & CEO, ixigo said, “We are making the lives of travelers simpler by narrowing down to the best budget hotels in India from among the 12,000 in our database. We’ve filtered them by amenities, location and by sifting through thousands of reviews and photos on the web. Our team has also visited many of our chosen 2500 hotels personally to ensure that only the best ones earn the ‘super value’ tag. These accommodations provide great value for money and hence we recommend them for price-conscious travelers. We will be rolling out super value hotels on our apps very soon, and will also double the number of cities and super value hotels we cover by December.”
Ixigo had recently received investment from Micromax to build on-demand and one-click travel experiences for Micromax consumers, and has also forayed into cabs aggregation and meta-search, by launching its ixigo cab app and acquiring Backpacker and Rotogo.
Google estimates that the online hotel booking market in India will be $1.8 Bn by 2016, up from $0.8 Bn in 2014. A large part of this growth will be driven by the growth of smartphones in tier 2 and tier 3 cities.
Recently, OTAs like MakeMyTrip, GoIbibo and Yatra delisted hotel aggregators OYO rooms and ZO Rooms from its platform to increase revenue from their hotel business.
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