Food-Tech Startup InnerChef Launches Hyper Local Desserts Marketplace Indulge

Gurgaon based food-tech startup InnerChef has announced the launch of a ‘Hyper Local Desserts Marketplace’ called Indulge. The new marketplace will bring the finest desserts from home bakers and neighborhood bakeries right to a customer’s doorstep. The platform will be Initially launched in Gurgaon and South Delhi, and will subsequently aggregate 100K home bakers across 100 Indian cities within a year.

Through Indulge, bakers will have access to a technology platform and a robust delivery infrastructure to reach millions of customers across India. To begin with, Indulge will feature  desserts priced between $2-$5 (INR 120 – INR300) plus taxes, that will serve 2-3 people. Soon it will have a wider range of desserts priced between less than 1$ to $15. The Indulge dessert line will include InnerChef’s existing range of desserts which include Lemon, Chocolate and Carrot cakes, Belgian Chocolate Brownie and two types of muffins.

InnerChef Co-founder, Bal DiGhent says, “ With this vision, we have created a platform to encourage entrepreneurial individuals who are passionate about desserts. All home bakers have been carefully selected and have excelled in crafting exceptional quality desserts. Indulge is a technology driven and customer centric brand that will delight millions of Indians across hundreds of cities.”

The online food discovery and delivery platform was launched in April 2015 to tap the eating better and eating different trend. With Innerchef,  customer can choose a dish from the available menu and place an order. InnerChef’s team consisting of chefs, prepares exotic sauces and seasonings required to cook that particular dish and then package them to precise measurement along with simple recipe instructions to follow.

Food retailing market in India is $300 Bn large, and Indian restaurant market is pegged at $50 Bn. The home food delivery market is growing at 40% per annum and is expected to be $10 Bn in size by 2016. With the advent of internet and mobile, the combination of Food + Tech is disrupting old business models and is creating new paradigms. According to Tracxn report on food-tech industry, the space has attracted over 40 investments in just last six months, and the overall investments reaching to $2.3Bn.

Consequently, the Food Tech space is witnessing a lot of interest and investments alike. This month saw two such investments in this space. Mumbai-based food-tech startup, DishCo, an app that allows users to book restaurant tables & discover signature dishes raised an undisclosed amount of angel funding from Mahindra Group’s Anand Mahindra, Punj Lloyd’s Uday Punj, Bookmyshow’s Ashish Hemrajani and Goldman Sach’s Sanjeev Mehra.

Additionally, another Gurgaon-based food-tech startup, Bueno Foods, has raised $600,000 from a high net worth individual in its first external fundraise. Bueno has positioned itself as a premium food-tech firm, delivering quality food and services. It has 7-8 cuisines which includes over 30 items in the menu, along with an in-house kitchen and delivery team to ensure customer service.

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