Gurgaon-based food-tech startup, Bueno Foods, has raised $600,000 from a high networth individual in its first external fundraise.
The startup will use the raised funds in technology development, and expanding its capacity in terms of kitchen, logistics and delivery.
Bueno was started in 2013, as a retail outlet in Cybercity (Gurgaon). However, looking at the demand for specialized multi-cuisine food, it pivoted into a food delivery startup. It also provides bulk orders and catering services. Bueno positioned itself as a premium food-tech firm, delivering quality food and services. It has 7-8 cuisines which includes over 30 items in the menu, along with an in-house kitchen and delivery team to ensure customer service.
“There are many food-tech startups around, but we don’t want to be the Android. We are premium and therefore, we position ourselves as Apple of the business. We do not want to spread thin, we want to create that brand pull to ensure that people are drawn towards the brand,” shared Rohan Arora founder and CEO at Bueno Foods.
Over next six months, the startup plans to expand in Gurgaon region, before expanding to other regions.
Over last one year, Bueno Foods has acquired over 30,000 customers, touching 150-200 order per month and touched roughly $100 Mn annual turnover.