Mobile-Tech Startup, Hansel.io, Raises Funding Through TracxnSyndicate

Bangalore-based, Hansel.io, has raised an undisclosed amount of funding through TracxnSynidcate, led by Endiya Partners, a newly floated fund by former Ventureast Managing Partner Sateesh Andhra.

The round also saw participation from Tracxn Labs and angel investors Mekin Maheshwari and Rajesh Sawhney among others.

Hansel.io was founded in October 2015 by former Flipkart executives Varun Ramamurthy, Parminder Singh and Mudit Mathur. It helps mobile developers take control of their apps at runtime. It provides a toolkit that automatically reproduces issues, allows them to fix crashes at runtime and dynamically communicate with users at an issue level.

Sateesh Andhra, Managing Director at Endiya Partners said, “With 3+ Mn apps vying for customer attention across different operating systems, and corresponding increase in costs for acquisition, it becomes imperative to deliver superior runtime experience for customers on the mobile platform, in order to retain them.”

The company is currently in closed beta mode. But developers can sign up on their website. It has a waitlist system through which the SDK is being distributed in a closed group.

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