Homegrown ecommerce marketplace Flipkart has started its pilot project to sell cars and motorcycles in Bangalore.
For this, Flipkart has tied up with two local dealers viz Khivraj Motors for Bajaj motorcycles and Kalyani Motors for Maruti Suzuki cars, to sell cars and bikes on its platform. It is also encouraging its employees with offers to buy vehicles from its partners on the marketplace.
Reported in FlipTrends earlier this month, automobile accessories is already among the top 10 sale categories on Flipkart’s platform, in which most sales arrive from Bangalore followed by Chennai, Delhi, Hyderabad and Mumbai.
Anil Goteti, vice-president, business, at Flipkart said, “Evidenced through the latest data as revealed by FlipTrends, automobiles emerged as one of the fastest growing categories online. Flipkart is now ready to expand this category and add automobiles under the umbrella. Ease and convenience of online shopping, for millions of Indians, is what is driving phenomenal growth in the sector and we are happy to catalyse (this for) the automobile industry.”
Earlier last month, Snapdeal launched Snapdeal Motors, a platform for automobiles, offering an “integrated buying experience”, enabling online booking and loan approvals within two minutes of a vehicle purchase on the site. It tied up with Hero Motors and Piaggio to sell motorcycles and mini trucks on its platform, along with its plans to partner with Mahindra and Mahindra, Maruti Suzuki and Datsun.
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