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Fitternity, the Zomato for gyms, health clubs and yoga centers has raised $1 Mn from Exfinity Venture Partners. Fitternity helps people in discovering the best of health based destination and it also has exclusive tie ups with the gyms and health clubs letting them offer discounts to the customers.

This will be the first investment the startup has secured and it will be infusing the funds to expand into new cities, operations and management along with improvisation on the technological front which includes fine tuning their Mobile app.

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Neha Motwani, founder and chief executive of Fitternity quoted that “Fitness is about eat, exercise and explore. It’s the whole package.” Fitternity has already succeeded in establishing a network of 7500 centres and has collaborated with 1,500 service providers spread across Mumbai and Pune.

Fitness industry in India is expanding exponentially and is expected to kiss the INR 1 Trillion mark this year. As of now the fitness options are scattered and are not organized in a desirable fashion, Fitternity aims at aggregating all the gyms, health clubs and bringing in trial options for people to see what suits them the best.

“Users can have free unlimited trials before making a decision with this platform, a choice people like me did not have earlier, a major gap that I saw and started up as a result,” said Neha, who had quit her job at Aon Hewitt and travelled extensively to understand the challenges in the fitness industry.


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