Mumbai-based chat-based health and fitness platform, FitCircle, has raised an undisclosed amount in Pre-Series A round of funding from Webaroo co-founder Beerud Sheth and Ravi Mantha an ex-President of TiE Singapore.
Founded in 2013 by Aarti Gill and Mihir Gadani, FitCircle, a flagship product of Zywie Ventures Pvt Ltd, is a chat-based health & fitness platform which provides free coaching to individual users. Besides, people can also buy products on the platform as recommended by the experts.
Few of its corporate clients include P&G, Medtronic and Nielsen among others.
The startup provides daily workout challenges and enables users to track their activities through their smartphones. It caters to private fitness communities or circles and helps them interact with each other through online and offline mediums.
The online medium involves human experts and ‘automated bots’ that offer expert advice while the offline medium involves organizing boot camps and related activities to drive user engagement and motivation, led by human healthcare/fitness experts.
Currently, the company has over 2,500 members, out of which 45% are said to be active on the platform.