B2B travel portal Travel Boutique Online (TBO) has taken strategic equity in Deyor Camps, a chain of branded camps, for an undisclosed amount.
With this, the teams of Deyor Camps and TBO will work closely to sell campsites, offered by Deyor Camps through vast network of TBO.
Deyor Camps was founded by Dheeraj Jain (Redcliffe Capital), Chirag Gupta, Aakaar Gandhi, and Gautam Yadav to meet the demands of unorganised sector of adventure travel market in India.
Travel Boutique Online, backed by Naspers is a B2B travel portal with more than 19,000 travel agents.
With the strategic equity in Deyor Camps, TBO can now enable branded campsites at more than 45 locations in India. This will also allow Deyor Camps to further strengthen its leadership position in camping and adventure travel market.
Chirag Gupta, co-founder, Deyor Camps said, “Deyor is cementing an underlying business around providing quality outdoor accommodation for adventure travel while operating in a monopolistic nature in this sector. We are just a few days away from launching a technology platform, which will make booking camping trips as simple as booking a hotel room, hence, structuring a highly fragmented sector. We will have a dedicated team at Deyor, who will serve the requests received from TBO and to ensure transactions smoothly.”
The startup also aims at expanding into the neighbouring South and South-East Asian market to leverage the demand for alternate accommodation. Deyor has signed 3-year exclusive contracts with all over 100 main campsites in 45 locations and additional 75 campsites over the next month.
Earlier in March reports surfaced that mcommerce platform, Paytm, was planning to pick up stake in Gurgaon-based travel portal, Yatra.com.
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