CouponDunia Revamps Business Focus; Launches Cashback

Mumbai-based coupon site, CouponDunia, has announced the launch of cashback.

Sameer Parwani, founder, and CEO of CouponDunia, said, “Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. Adding cashback brings CouponDunia a step closer to that goal.”

With this, the company has also undergone a complete brand makeover and has unveiled a new logo which aims to signify ‘big savings’.

The new logo features a piggy bank in the shape of an elephant. It metaphorically signifies the accumulation of cashback in order to save and earn big. The cashback offered by CouponDunia will be provided over and above any other deals or discounts that the online store provides.

Sameer added, “With a sleeker, more contemporary visual design and a fresher outlook we plan to better engage and gain customer loyalty. Also, with the revamped offering our customers will be able to save or earn a good sum of money.”

CouponDunia expects to substantially increase its user base and sales with addition of cashback. Currently, CouponDunia facilitates a gross merchandise value (GMV) of INR 1,000 Cr and is looking at scaling this up to INR 4,000 Cr in the coming year. The company is looking to grow its app downloads threefold, to 7.5 Mn downloads.

Besides, CouponDunia has also launched a new “CouponDunia Browser Extension” for Google Chrome that gives users quick access to cashback, coupons, deals, and price comparison.

Founded in 2010 by Sameer Parwani, CouponDunia, launched location-based couponing for offline stores, in June 2015. The company was acquired by Times Internet in 2014.

Quick Facts

• About 10 Mn visits a month
• Shares coupons from more than 2000 online brands
• Has more than 7.5 Mn email subscribers
• Has more than 2.5 Mn app downloads.

The company competes with other startups like Cashkaro, Groupon in this domain.

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