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Bangalore-based chef and cook hiring platform, Cookifi, has raised an undisclosed amount of seed funding from Kunal Shah (Chairman of FreeCharge), Aneesh Reddy (co-founder and CEO of Capillary Technologies,) Tracxn Labs, Venkat Tadanki (CEO of Secova), Krishna Mehra (co-founder at Capillary Technologies), Amit Rathore (founder and CEO, Quintype) and other angels through TracxnSyndicate.
Founded in 2015 by Ajay Modani, Harsh Singla and Prachi Malu, Cookifi, provides a personal party chef at user’s doorstep. Cookifi caters to birthday, hosting get-togethers, private parties, kitty parties, etc. It also serves homemakers, working professionals and big families who want a cook on demand.
Neha Singh of Tracxn said, “We’re convinced by Cookifi’s mission to organise a large addressable market in the unorganised sector. We see a growing appetite for an on-demand chef service as India’s millennials work longer hours than the previous generation, and they don’t have the time or inclination to cook an elaborate meal. Building a world class customer experience is at the core of such a service, and we’re confident that the Cookifi team will maintain it at scale.”
The startup will use the newly raised funding to expand its operations in other cities and to extend its technology solution for a better user experience. Cookifi aims to leverage technology to provide customisation for house party chefs and menu planning. It uses an advanced chef allocation algorithm (using variables such as spice preferences, cuisine preferences).
Cookifi enables the customer to discover chefs and cooks around them. Transparent pricing and quick online payments provide a hassle-free experience. A two-way feedback mechanism helps Cookifi to maintain a high-quality standard. After each job, the customer can rate the service provider and similarly the service provider can rate the customer. It has already served over 3500 customers so far.
“Keeping current traction in mind, we estimate on an average a customer will use Cookifi on Demand three times a month and Cookifi experience once in a month. With this, we estimate the market size to be $20.6 Bn in top six cities of India,” said Harsh Singla, Co-Founder, Cookifi.”
TracxnSyndicate is an Angel Network launched by Tracxn, which helps promising startups raise funding from value-added angels. Launched in July 2015, TracxnSyndicate, has over 4,000 investors on-boarded and helped over startups raise capital.
Tracxn was started in 2013 by former investors Neha Singh (ex-Sequoia Capital) and Abhishek Goyal (ex-Accel Partners). It is a startup research company that tracks over 230+ sectors including enterprise infrastructure, enterprise applications, technology, consumer, mobile, digital marketing, health, and education. The company’s current clients include venture capital funds, private equity firms and corporate development teams who use Tracxn’s data for deal discovery i.e. to spot investment, merger and strategic partnership opportunities in different sectors.
Tracxn has raised angel funding from investors including Ratan Tata, founders of Flipkart, Sachin Bansal and Binny Bansal, Nandan Nilekani, Mohandas Pai, Whatsapp’s Neeraj Arora and Junglee co-founder Anand Rajaraman, as well as, $3.5 Mn in Series-A from SAIF Partners.
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