Connecto, a Noida based SaaS startup has been acquired in a cash and stock deal by GirnarSoft, the parent company of online auto portals CarDekho.com, Gaadi.com and Zigwheels.com. The deal aims at utilizing Connecto’s tools to improve user experience across all the websites and apps of the company.
“Connecto will help us create user profiles by tracking user behaviour in real time. These user segments can then be interacted with in a personalised manner via web notifications, specific emails, in-app notifications and chrome notifications,” said Amit Jain, co-founder and CEO, GirnarSoft.
Connecto, on the other hand takes this as an opportunity to integrate their existing framework into its robust technological infrastructure and enhance user experience.
Founded in November 2013 by Jagmal Singh and Saurabh Mathur, Connecto was established with an aim to unravel the complexities of human engagement on digital platforms. The team has built device-agnostic tools to help product managers and marketers communicate more efficiently with their customers. It provides users with services like notification engine, A/B testing, custom integrations and automatic user profiles creator.
Over the past few months, CarDekho.com has launched several unique tools to ease car buying. These include Feel The Car, a tool that gives 360 degree interior/exterior view with sounds of the car and explanation of features with videos, and CarDekho Nxt Gen, a virtual-reality based application to give users a real experience of a car showroom.
Connecto is GirnarSoft’s seventh deal in the last two years. Earlier it made a strategic investment in Advanced Structures India. It has acquired Help on Wheels, Drishya360, Zigwheels.com, Gaadi.com and BuyingIQ. The company has also incubated and invested in CollegeDekho.com.
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