Capillary Technologies Acquires SellerworX To Strengthen Omnichannel Product Portfolio

Bengaluru-based omnichannel engagement and commerce platform Capillary Technologies has acquired ecommerce platform SellerworX.

Speaking on the acquisition, Venkat Potluri, CEO and co-founder, SellerworX said, “Capillary-SellerworX is a great match of vision, culture, and product proposition. This unique combination helps us fully meet requirements of enterprises in building integrated, scalable and robust omnichannel businesses. With Capillary’s enviable list of customers, the acquisition will help SellerworX accelerate deployment of its products across countries, enabling businesses leverage demand generation ability of online marketplaces.”

SellerworX’s acquisition will help Capillary to further strengthen its services. Brands/retailers can scale online sales and reach the 5-10% online sales/overall sales benchmark – through getting access to marketplaces along with own brand store front. Overall, retailers can increase customer reach, engagement, sales, LTV across in-store, web, mobile, mobile app, social and marketplace channels

SellerworX was launched by IIM alumni Venkat Potluri, Ganesamurthy G, and Chandramoul in February 2014. It is an omnichannel order and marketplace management product company enabling brands and retailers to become successful on online marketplaces. It provides cloud based software for retailers and provides ecommerce business incubation & support.

SellerworX raised funding from Infosys co-founders Kris Gopalakrishnan and S D Shibulal, along with the company’s former board member Srinath Batni in 2015. Axilor Ventures also invested in SellerworX through its early stage funding programme.  It was also selected by SAP for its Startup Studio Accelerator programme.

On the other hand, Capillary Technologies is an omnichannel engagement and commerce solution company, with a stronghold in India, Southeast Asia, MENA, and China among other countries. It was founded in August 2008 by IIT Kharagpur alumni Aneesh Reddy and Krishna Mehra and is presently registered in Singapore.

According to a company statement, it connects 150 Mn consumers, enables 20,000+ stores and 250+ enterprise ecommerce implementations across 30 countries. Leading brands such as Unilever, Walmart, Landmark Group, Madura Fashion, Arvind Brands, Redtag, Calvin Klein, Gap, Courts, Clarks, Starbucks, Pizza Hut, and Puma work with Capillary to drive retail excellence.

Capillary is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture Partners, and American Express Ventures. Last month, Mumbai-based venture debt fund InnoVen Capital extended a loan to Capillary.