Software Maker Capillary Secures $45 Mn From Warburg Pincus, Acquires Martjack & Ruaha Labs

Software maker Capillary Technologies has raised over $45 Mn (INR 300 Cr.) in a funding round led by PE firm, Warburg Pincus. The round also saw participation of its existing investors Sequoia Capital and Norwest Ventures.

With the fundraise, the company has announced that it has acquired two startups i.e. Hyderabad based Martjack and Ruaha Labs, a machine learning startup. The company has also picked up a minority stake in a customer satisfaction management firm Cloudcherry. The financial terms have been left undisclosed for now.

MartJack is a flagship multi-channel ecommerce platform of Hyderabad-based Reasoning Global eApplications, founded by Abhay Deshpande in 2007. It caters to retailers across internet, mobile and in-store kiosks to boost online and offline sales.  As per the terms of the deal, Abhay Deshpande, alongwith Martjack’s 160 employees will move to Capillary.

Ruaha Labs, founded by Krishnaprasad Shivdasan, Rangan Sen and Madhumita Ghar provides recommendation solution-as-a-service for ecommerce and digital content. Its recommendation engine is inherently web scale and big-data oriented, it leverage an ensemble of advanced algorithms – in both stream and batch processing modes – to generate highly personalized and relevant recommendations in real time.

Cloudcherry Analytics is a real-time customer sentiment mapping & experience analytics startup founded in 2013 by Vinod Muthukrishnan. The startup collaborates with brands to help them track, measure and improve customer satisfaction, and at the same time also provide real time analytics for different departments of the company through its products. It had raised seed funding of about $1 Mn (INR 6 Cr.) from The Chennai Angels (TCA) and IDG Ventures India.

Capillary is into cloud-based software solutions that helps retailers engage with customers through mobile, social and in-store channels. Its integrated marketing platform allows retailers to easily manage their customer data, gain insights and personalise engagement across multiple channels. It has more than 170 major brands across 12,000 retail locations in the US, UK, Middle East, South Africa and the Asia-Pacific region as its clients.

Aneesh Reddy along with Krishna Mehra and Ajay Modani founded Capillary Technologies in 2008. It had raised $14 Mn Series B round in 2014 and $17 Mn in Series A funding in 2012.

According to a person close the transaction, the company is now valued at over $181 Mn (INR 1200 Cr.)

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