Enterprise Solution Provider Applicate Raises $1 Mn From HNIS

Bangalore-based startup Applicate that develops software to help enterprises manage workforce better, has raised a bridge round of $1 Mn from a couple of HNIs to develop their new product Trade Gini.

The investors include Rishi Vasudev, vice-president of Flipkart; Amit Gupta, vice-president of Urban Infra; Rajiv Nayan, director of business development, TCS Canada; Rakesh Mishra of Ravian Pharmaceuticals, among others.

Trade GINI is a mobile-based e-distribution platform that aggregates demand and allows the consumer goods companies and suppliers to reach out millions of retailers. On the other hand, it empowers retailers to buy goods from any company/supplier and get all the required information on product, price, promotion and schemes along with a one-stop help desk to escalate their unresolved issues.

Co-founded by Ranjeet Kumar and Deepak Rewadi in 2014, Applicate, provides Mobile and Web based applications to address execution, effectiveness and engagement related gaps and opportunities in Sales and Marketing. It has created a unique solution to integrate all the elements of front-end execution right from outlet visits to in-store merchandising, availability, compliance, team communication and effective use of data.

Prior to this, the startup had raised $515K (INR 3.5 Cr) at a valuation of INR 40 Cr by 12 senior corporate professionals, in May 2015.

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