Amazon Ties Up With Akshay Kumar’s Best Deal TV; Brings Celebrity Endorsed Products Online

Amazon.in has partnered with Best deal TV, India’s first celebrity driven 24*7 home shopping channel giving its customers an opportunity to buy a variety of celebrity backed fashion & lifestyle products on Amazon.in platform.

Commenting on the launch, Vikas Purohit, Head, Amazon Fashion, India, said, “Our exclusive tie-up with India’s first celebrity home shopping channel, Best Deal TV reinforces our vision of transforming the way India sells and buys. We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options. We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience”.

Launched by Bollywood Superstar Akshay Kumar & Raj Kundra in March this year, Best Deal TV is a novel concept and is India’s first celebrity-driven 24/7 home shopping channel. The channel combines focused multi-channel sales with integrated marketing, media and distribution through the power of well-known Indian celebrities. It specializes in sourcing quality products with categories like Home, fashion and Lifestyle and pairing them with celebrities who will promote them directly to the consumers via the 24/7 channel.

Products which customers can now buy from Amazon includes the fashion & jewellery collection from Shilpa Shetty’s designer Slim Shape Jeans, her very own line of sarees, Satyug Mangalsutra bracelet, Neeta Lulla’s sarees, Anushka Dandekar’s line of jeggings and soon it will be launching Akshay Kumar’s exclusive AK clothing range and many more just a click away. The beauty and lifestyle selection includes products from other Bollywood and famous celebrities like Akshay Kumar’s Twist Head-phones, Neha Dhupia’s Hair Extensions, Farah Khan’s Air Loc containers, Bipasha Basu’s suggested Air fryers, Celebrity endorsed and owned Mobile phone brands, TV’s among others.

On this partnership, Raj Kundra, CEO, Best Deal TV, said, “We are delighted to launch our products exclusively on India’s largest online store, Amazon.in and help consumers buy not just celebrity endorsed products but also affordable quality products from Best Deal TV selection on Amazon India. Reaching out to the consumers in every nook and corner of the country with exclusive brands especially endorsed by celebrities is now possible with Amazon India.”

Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.