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According to data collected by Internet analytics firm comScore Data, Amazon India has caught up with Flipkart and has overtaken Snapdeal in terms of monthly visitors in the month of May 2015.
Data shows that Amazon India had 23.6 Mn unique visitors, followed by Flipkart with 23.5 Mn visitors and Snapdeal, which had 17.9 Mn visitors in the month of May.
Further, the annual comparison shows that Amazon witnessed 142% jump in the number of unique visitors since May 2014 and on the other side, Snapdeal witnessed 90% rise followed by Flipkart with 80%.
Industry experts caution that unique visitors are just another metric for ecommerce companies, and the ‘loyalty and stickiness’ of customers are a more reliable measure to go by. According to Arvind Singhal, chairman of retail consultancy Technopak says “A better metric to speak about a company’s performance would be the number of repeat customers an online retailer gets.
According to another report by Morgan Stanley which was released in March this year, in India, in terms of market share, Flipkart still leads with 44% share, followed by Snapdeal, which takes the second place with 32% share and Amazon stands at 15%.
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