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90 Seconds, a cloud video production platform, has raised $7.5 Mn in Series A round of funding led by Sequoia India.
The round was supported by SKY TV NZ, Airtree Ventures, Beenext, and Fotolia.com founder Oleg Tscheltzoff.
Launched in 2010, 90 Seconds has worked with more than 1000 brands including Barclays, PayPal, Visa, and Sony to produce high quality, fast, easy and affordable video content. To date over 10,000 videos have been produced in 70 countries.
Founder and CEO of 90 Seconds, Tim Norton said “Video content is a must have in today’s world and we are proud to have developed a solution that works for brands around the globe to deliver fast, affordable content. We are excited to work with our new and existing investors who understand the opportunity 90 Seconds has to completely change the global video production landscape.”
The company has a global team of 70 working on product, growth and customer success based in Singapore, London, Tokyo, Manila, Sydney and Auckland. They are opening new offices in San Francisco, New York, Hong Kong, and Berlin in 2016.
90 Seconds gives brands and agencies access to a marketplace of creatives, and an automated, end-to-end suite of workflow tools. Its marketplace enables easy discovery of more than 5,000 video creative professionals in over 70 countries across 40 categories including videographers, directors, editors, producers, animators, drone operators, photographers, etc.
India is a key growth market for 90 Seconds in 2016. The company’s current 100 creative freelancers in India will grow to over 500 in the next six months. The team will be spread out across Mumbai, Delhi, Hyderabad, and Bangalore.
In India, it has already produced over 100 videos for companies such as Rolls Royce, Cricket Australia, Financial Times, Oracle, JLL, and Exxon Mobil.
Along with brands, 90 Seconds also works with agencies on global projects and provides seamless integration with popular video distribution platforms, storage platforms and stock libraries including YouTube, Vimeo, Dropbox and Google Drive.
The newly raised funding will be used to meet strong demand from the industry by expanding into new markets in Asia, the US and Europe, and strengthening its presence in existing countries.
Prior to this in February 2016, Mumbai-based The Viral Fever (TVF) received commitment of $10 Mn (INR 65.6 Cr) from Tiger Global Management. Other players in the same segment in India include Delhi-based Internet media and news startup, ScoopWhoop Media, Delhi-based POPxo, a woman centric lifestyle and fashion content portal etc.
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