Here’s Your Ultimate Guide To Using Micro-Experiences To 10X Your UX

SUMMARY

Saptarshi Prakash spoke at the third masterclass of The Maker Circle, a precursor series to The Makers Summit 2021

Focussing on seemingly unimportant things, Prakash highlights the importance of finding user’s natural frequency

Prakash believes the right way to make impact with a feature is to give it to the users before they understand they need it

This article is part of Inc42 Plus’ upcoming conference — The Makers Summit India’s largest product conference scheduled for 12th-14th March, supported by Netcore, Amplitude and HPE. Click here to know more.“This association is natural and it is ingrained inside each one of us. When you use a product and you get the same natural feedback, it feels good. As a creator, that is your aim. If you can create a product which fits in with the user’s natural frequency, you win,” Prakash said, He said, “Don’t just know your user; know the feelings of your user. Think of them as a human with feelings and emotional desires. Try to think about what makes them happy, what makes them sad, and when you take a step in their shoes, how would you observe the product you have created.”

A product’s value is directly proportional to the experience it generates for its users. Made up of hundreds of small components, the user experience or UX is often the trickiest part to perfect for any organisation. It takes careful analysis and countless experiments just to get it right. Then, how can someone harness its powers to maximise the output? That exactly was the topic of the third masterclass of The Maker Circle, a series of masterclasses by veteran product leaders hosted by Inc42 Plus as a prelude to The Makers Summit 2021. Sharing his vast experience and knowledge, Saptarshi Prakash, senior product design manager at food delivery giant Swiggy, explained how to curate a successful product, using an immersive user experience.