Swiggy’s Ecommerce Ambitions 

SUMMARY

Swiggy is testing the waters in the ecommerce segment, and will take on the likes of Flipkart, Amazon, JioMart and TataNeu

Experiments have a way of becoming deadweights when it comes to tech startups. Take for instance the quick commerce experiment that began in 2020, which saw Swiggy, Zomato, Zepto, Dunzo and others jumping in with both feet.“Swiggy only steps in to identify the locations for the dark stores and the stores are entirely managed by third-party sellers with Swiggy acting as the delivery middleman and aiding in the procurement of products,” the source quoted above added.

But three years later, quick commerce players remain bullish about the future, but operationally speaking, there are a lot of challenges to be solved. And even while the quick commerce puzzle remains largely unsolved, Swiggy is looking to extend the model to become a ecommerce player at-large.

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