Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar

Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar

SUMMARY

Inc42, in its 21st episode of Ask Me Anything (AMA), hosted Siddharth Talwar, co-founder and partner of Venture capital firm Lightbox

Talwar believes that for a startup to succeed, the founder/s need to believe in their idea/plan and build on it

Inc42 analysed that in 2017, lack of market demand was the primary reason for startup shutdowns

In the past few years, the Indian startup ecosystem has witnessed the unprecedented glory of growth along with innovation and major investments. However, at the same time, even million-dollar fundings and years of strategic planning haven’t been able to save several startups from dying a premature death.

In 2016, the major reason behind a large number of startup shutdowns was cited to be lack of funding. However, in 2107, Inc42 analysed that the lack of market demand was the primary reason for startup shutdowns.

A recent CB Insights report said that 42% of all startups that start out enthusiastically thinking they are going to change the world are actually not needed at all. Thus result: a high-level of startup shutdowns.

Another recent report by Nasscom further said that around 25% of Indian startups found themselves in the valley of death this year due to failure in raising follow-on funding rounds mostly beyond Pre-Series A.

Other factors such as failure to scale, a weak business model, high cash burn, as well as external factors such as GST rollout and the continued impact of demonetisation also led to startup shutdowns in some industries according to the Nasscom 2017 report for Indian startups.

In Inc42’s 21st episode of Ask Me Anything (AMA), we hosted Siddharth Talwar, co-founder and partner of Venture capital firm Lightbox.

Talwar has been part of the Indian startup ecosystem for nearly two decades now and has hands-on-experience of being an entrepreneur and an investor supporting consumer technology startups.

In the AMA, we asked Sid Talwar his perspective on the reasons why startups fail in India.

Talwar believes that for a startup to succeed, the founder/s need to believe in their idea/plan and build on it. He also identifies the need for flexibility and quick decision-making as the way for startups to go forward.

“I think if you try to understand market superficially, you will fail. India is complex with different layers and if you don’t study the market, you are not going to understand it. Every layer brings different element for the understanding of what the problem is, but it’s not so simple,” Talwar explains.

Talwar, who’s insights are drawn from his years of experience in the field, believes that there are many factors — understanding the problem, understanding why the problem is there, and understanding why this is the solution to the problem that contribute to the success of a startup. There is, however, no one reason for failure.

Stay tuned for our next article on Ask Me Anything with Sid Talwar!

You have reached your limit of free stories
This Diwali, Get Up To 72% Off On Inc42 Plus

Become A Startup Insider With Inc42 Plus

Offer Fading Away This Week
countdownmail.com
2 YEAR PLAN
₹19999
₹6999
₹291/Month
UNLOCK 65% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹3999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar-Inc42 Media
Superficial Understanding Of Market Is One Of The Reasons Startups Fail: Sid Talwar-Inc42 Media
You’re in Good company