Analysts expect JioCinema to offer various subscription models for the IPL 2024 and other content in the latter half of the year
There was a sense of deja vu as far as sports fans in India are concerned. As in November last year, JioCinema gave up on millions of users when it mattered most, on the opening day of IPL 2023.“Even accounting for inflation, the growing appetite for streaming and the major IPL coup, that is a bold bet,” says Karan Taurani, SVP at Elara Capital.
The same kind of hiccups were seen during the opening stages of the FIFA World Cup last year, when JioCinema was a new kid on the block. But now five months later and with the high-profile IPL rights in its kitty, one might have hoped for a better start.