SUMMARY
Fastrr uses data insights from brands and customers to democratise and improve user experience across platforms
Simplified payment solutions can boost conversions from COD to prepaid orders
Fastrr red-flags high-risk transactions for D2C brands by highlighting possible frauds and COD orders that may lead to RTOs
The Covid-19 pandemic seems to have changed consumer behaviour for good, pushing online shopping to a new height. According to an Inc42 report, the ecommerce industry in India is set to reach $400 Bn by 2030, from $100 Bn in 2022, a 300% jump.
But when businesses are exploding, there can be unprecedented challenges. With hundreds of direct-to-customer (D2C) brands crowding the markets, customers are spoilt for choice. And a great many buyers now look for a seamless experience throughout their e-shopping journey, from product discovery to ease of payment to quality guarantee and timely delivery. These are the critical factors that convert a casual shopper into a brand loyalist.
A report by Pickrr, a third-party logistics service provider, says that nearly 70% of customers add products to their shopping carts but leave without making a purchase. And 60% of these shoppers leave the site due to a long or complicated checkout process.
Keeping this in mind, the 3PL startup has recently launched Fastrr, a one-click, frictionless checkout solution, to help D2C brands increase revenue and boost customer conversion by nearly 20% in each case.
Watch Pickrr’s cofounder and COO Ankit Kaushik talk about the ecommerce enabler’s latest offering, Fastrr and how it is helping D2C brands reduce RTOs, boost profitability, build brand loyalty and more!
“Fastrr is a solution that addresses multiple pain points. It can be integrated by any brand across platforms to let users have a unified, seamless experience,” Kaushik told Inc42.
According to Pickrr, Fastrr features a comprehensive checkout architecture, and hence, more solutions can be added to amplify customer engagement and improve the overall user experience.
