BharatPe has taken its sweet time getting to the fintech super app party. Is it arriving a bit too late?
It’s been nearly 10 months since we first peeked into BharatPe’s plans for the consumer fintech space. Those were the initial days of the fintech convergence, where every app was looking to become a super app.
In fact, with the troubles for Paytm in 2024, this industry-wide move towards super app or fintech platform strategy almost seems prescient. The platform play is evident when we see the product launches from the houses of PhonePe, CRED, Groww, Google Play, Jio Financial Services (JFS) and now, even Flipkart.