What do you do when Sir Richard Branson calls you out publicly on his blog? You challenge him to a $25,000 wager for charity, of course!
Last month, I made a $25,000 bet with Sir Richard Branson that I could convince him that scheduling all tasks on your calendar is more effective than writing them on a to-do list. And by “made a bet,” I mean I reached out to him through his team to suggest the wager and its terms, and I just got an email response back. But before I reveal his response…
It all started when Branson mentioned me on his blog, and let the world know that he strongly disagreed with my recommendation that you should stop using a to-do list if you want to achieve extreme productivity.
I felt wronged. Well, not exactly wronged. OK, actually I felt delighted. Richard Branson knows my name! Think of the free publicity this will generate for my book!
But it did sting on some levels. Branson was misrepresenting my position on to-do lists, he repeated a newspaper’s misquote, and he confused the to-do list issue with other topics like notebooks and note taking and gratitude lists. So I issued my challenge:
Sir Richard! I’d like to challenge you to a $25,000 wager for Virgin Unite. I’m afraid your blog post doesn’t quite do my position justice. I believe that I can fly down to Necker Island, and in just 30 minutes I’ll convince you to give up your to-do list. If I lose, I’ll contribute $25,000 to Virgin Unite. If I win, you’ll hand over your final to-do list to me as a souvenir. Do you accept?
And of course, I’ll donate the $25,000 to Virgin Unite whether I win or lose; it’s the bragging rights that count!