Zomato Launches Rebranded Meal Service ‘Zomato Everyday’

Food aggregator unicorn Zomato has today launched its remodeled home-cooked meal service ‘Zomato Everyday’.

The home-cooked meal service, which was earlier known as Zomato Instant, is presently available in selected areas of Gurugram, starting at INR 89.

Last month, the foodtech giant shared plans of remodeling its 10-minute food delivery service Zomato Instant. Reportedly, the move was taken owing to low daily order volume, inability to scale the segment and pay fixed costs.

With the launch of Zomato Everyday, it seems like the foodtech aggregator plans to attract a new set of consumers, particularly working professionals, who are living away from their homes, and often look for affordable home-cooked meals.  

Earlier, in its quarterly earning call, the foodtech aggregator shared that it was looking to revamp the home-cooked service and wanted to rebrand it as Zomato Everyday to enter into a new consumer segment. 

“Our food partners collaborate with the home-chefs, who design each recipe with love and care to serve you home-styled, wholesome food at the best prices within minutes,” said Deepinder Goyal, cofounder of Zomato, in a company blog post. 

To order homestyle meals from Zomato Everyday, users can browse the menu and customise meals on the Zomato mobile app. 

At the time of reporting, Zomato’s shares were trading at INR 53.30 as of Wednesday, 1.29PM.

In the third quarter of FY2023, Zomato saw its consolidated losses grow by 38% to INR 346.6 Cr from INR 250.8 Cr incurred in Q2 FY23. While, its revenue stood at INR 1,948.2 Cr in Q3 FY23 as compared to INR 1,661.3 Cr in Q2 FY23. 

The foodtech unicorn had earlier claimed that its customer loyalty programme Zomato Gold has scaled since its launch in January and was managing a base of more than 9 Lakh members. Sometime back, Zomato also launched ‘The Shelter Project’, for its delivery executives to provide rest points to allow them to take a break between deliveries. 

Earlier this month, its quick commerce business Blinkit also rolled out brand stores for direct-to-consumer (D2C) startups and FMCG brands in its mobile app. Thereby, registered D2C and FMCG brands on Blinkit can display their products on a personalised brand page on the app.