Zomato-Backed Cult.fit Rolls Out Smartwatch For Runners To Track Accurate Data During Workouts

Fitness unicorn Cult.fit has rolled out a smartwatch,Sprint, for runners and fitness enthusiasts to boost their workout experience.

The watch’s offering includes features like tracking multiple sports modes, providing guided breathing exercises and female health tracking. Besides, it offers bluetooth calling and precise geo-positioning through its GPS technology, the company said in a statement.

“The watch ensures accurate data tracking for all your running, walking, and cycling activities,” it added.

Cult.fit’s business head Abhilash Panda, said, “With its advanced GPS technology and premium design, the Sprint is more than just a smartwatch—it’s a reliable companion for your fitness journey.”

This development comes just over four months after Cult.fit raised  INR 84.5 Cr (about $10.2 Mn) in its series F funding round backed by investors like Valecha Investments, Extreme Brands LLP, L&K Wellness Services Private Limited, among several others.

This marks Cult.fit’s total funding raised at $ 670 Mn across multiple rounds to date. Not to mention, it also counts Zomato, Temasek, and Kalaari Capital among its investors. 

Earlier in January, Inc42 reported that Cult.fit underwent a restructuring exercise wherein it laid off about 120 employees, impacting the workforce across its sub-brands such as Sugar.fit, Carefit, and Cult.fit.

Besides, the startup also made a reshuffle in April as its cofounder and former CEO Mukesh Bansal was appointed as the new executive chairman and its head of fitness services Naresh Krishnaswamy was elevated as the new chief executive officer. 

Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit offers a range of fitness services including offline group workouts at Cult.fit centres and other gym- or equipment-based workouts at partner gyms and fitness centres across the country. 

On the financial front, Cult.fit’s operating revenue grew 3X year-on-year to INR 694 Cr in FY23  from INR 216 Cr in FY22. Its loss narrowed to INR 551 Cr for the same period. 

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