Zee Acquires India Webportal For $30 Mn; Invests $2.5 Mn In Tagos Design

Zee Entertainment Enterprises Ltd has acquired the 49% remaining stake in India Webportal Pvt. Ltd. Apart from this, the media giant has also picked up about 12.5 % stake in Bengaluru-based Tagos Design Innovations Pvt. Ltd.

The company said that the investments were done in order to consolidate the digital business of Zee Entertainment.

India Webportal is a 51% subsidiary of the company, incorporated in 2010. It is a joint venture of Zee Entertainment and Penske Media Corporation, which is a US-based digital and publishing giant. As per recent company filings with the BSE, Zee Entertainment has agreed to buy the remaining 49% holding in the company from existing investors MMC Investments Holding Company II Ltd (44%), and Ashok Kurien (5%). Zee Entertainment will acquire the 49% for $30.7 Mn.

India Webportal is headquartered in Mumbai and has three regional offices in NCR, Bengaluru, and Kolkata. India Webportal publishes content through 13 digital brands. This includes india.com, Bollywoodlife.com, CricketCountry.com, TheHealthSite.com, BGR, among others.

In FY ’16-17, India Webportal earned a total income of about $10.2 Mn (INR 64.7 Cr). The company also incurred a loss of about $2.15 Mn (INR 13.8 Cr) during the same period.

On the other hand, Tagos Design was founded in 2014 by GBS Bindra, Sushant Panda, and Tripat Preet Singh. Tagos’ flagship product Charmboard is an in-video discovery platform that makes videos respond to a user’s touch and allows the user to discover more from the video. The $2.5 Mn will be invested in lieu of the 12.5 % stake. Zee Entertainment in the regulatory filings said that it anticipates Tagos platform will help scale up revenues of its OTT business.

The acquisition and the investment deal will most likely be completed within 30 days as per the filings.

Zee is not the only one consolidating the digital arms of its media business. In April 2017, Japanese advertising and public relations company, Dentsu Aegis Network acquired Smile Group-owned SVG Media Pvt. Ltd. With this move, SVG Media joined Dentsu’s Asia Pacific digital marketing agency Columbus to become SVG Columbus. The acquisition also supports Columbus’ expansion in Asia Pacific.

(The development was first reported by VCCircle.)