Exclusive: WLDD Acquires Creative Studio Imagined

Digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired Bengaluru-based creative marketing startup Imagined Studio in an all-cash deal, sources told Inc42. 

Following the acquisition, the employees of Imagined will join WLDD. Imagined cofounder Ritvik Varghese will work with WLDD in an advisory role, the sources added. 

Inc42 couldn’t ascertain the acquisition amount.

Confirming the development, WLDD cofounder and CEO Arihant Jain said that the acquisition will bring AI, technology, and design capabilities to WLDD. He added that Imagined will help the company cater to its US clients. 

Founded in 2024, Imagined provides solutions for product and marketing teams. It offers services like 3d design, motion design, video production, ad and social graphics, among others, to enterprises. Imagined counts the likes of Zerodha, Simpl, Armatrix among its clients. 

The development comes almost two months after WLDD acquired Pune-based sneaker brand 7-10. Commenting on the acquisition, Jain said then, “We want to understand each and every aspect of running and growing a D2C brand so that if I go to my clients in the similar space, I can offer them something that I have tried.” 

Prior to that, WLDD also acquired internet company ScoopWhoop from content-to-commerce unicorn The Good Glamm Group. 

WLDD, founded in 2018 by Jain, Jaidev Kesti and Vivekanand Kilari, is a meme based digital marketing firm. It raised $1.2 Mn from Negen Capital in its seed funding round in 2023. 

The startup claims to have over 3,000 meme makers on its platform serving more than 120 brands, including Disney, Spotify and Sony Music. Besides meme marketing, WLDD also helps clients with influencer marketing, experimental marketing and on-demand content.

It claims to have catered to more than 120 brands and run over 1,000 social media campaigns till date. WLDD claims to have a community of more than 10,000 creators on its platform. 

On the financial front, the startup claimed in March that it was expected to cross the $10 Mn (about INR 86 Cr) revenue mark in FY25. In FY24, it posted a profit of INR 4 Cr on a revenue of INR 45 Cr.