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With $2 Mn Investment In Premium Retailers, Letstrack Looks To Deepen Its Presence In India

With $2 Mn Investment In Premium Retailers, Letstrack Looks To Deepen Its Presence In India

• Aims to introduce Letstrack Points (premium retailers) in every state for customer and retail engagement
• Will provide complete business support to the retailers
• Also launched a ‘Postpay’ option for customers to avail easy EMI options

GPS enabled tracking solutions provider Letstrack has announced to invest $2 Mn in premium retailers under its initiative Letstrack points. These premium retailers are going to be present in every state at prime locations in India.

The idea to invest in Letstrack Points is to build a strong partnership with premium retailers and offers them special schemes and promotions to provide high quality of sales experience to the customers.

Vikram Kumar, CEO and Founder, Letstrack, said, “Being a market leader, we believe, it is our responsibility to keep introducing new products and offers by adopting an holistic approach including Retail Initiative and Customer Engagement. Therefore, through Letstrack Points there comes an extensive on- ground outreach for our partners in retail as well as customer segment.”

To strengthen the presence of Letstrack Points, the startup will provide complete business support to the retailers by increasing the footfall of customers in the store.

Apart from the business support, each retailer will be provided promotional branding support including in-shop branding and visibility on Letstrack’s media channels.

This will further have a significant impact on customer engagement. It will allow the customer to walk in to the nearest Letstrack Point and get their queries and complaints solved instantly.

Recently, to make Letstrack Points even more affordable to customers, Letstrack also launched a ‘Postpay’ option. This allowed the customers to purchase the Letstrack’s tracking systems on easy EMI options.

Post setting its camp at the US-headquarters in March 2016, Letstrack came to India in November 2016. It is aiming to reshape and reorient the utility of Internet of technology (IOT) to the next level.

The platform provides analysed and crystallised practical, quality information served on the smartphones, web browsers and emails in the form of push notifications, updates, reports and live feeds through easy to understand info-graphics and text for everyday consumption so as to benefit from it with ease.

Lestrack Kido, Letstrack Personal Tracker, Letstrack Bike Series, Letstrack Basic+ and Letstrack Prima are few of the key devices, which are currently available in India.

So far, it has expanded its presence to 30+ regional cities including key markets such as Punjab, Haryana, Delhi and Bengaluru.

In order to penetrate deeper into the Indian market, the startup raised $1.7 Mn in a Seed funding round from a US-based investor, James Arthur at a valuation of $17 Mn in April 2018.

Letstrack further plans to expand to 50 more countries in near term.

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