Performance testing startup Wingify has recently acquired US-based Concept Feedback, a community platform of user experience (UX) experts for online.

Concept Feedback, gives brands instant access to more than 26k website design experts, it helps brands get feedback on website design, usability, copy, strategy, and other aspects that impact their ability to convert business online. Its offering will be gradually integrated with Wingify’s website testing platform called the Visual Website Optimizer (VWO), while Concept Feedback will continue to operate independently.

Visual Website Optimizer (VWO) is used by more than 3,700 brands in 75 countries to analyze web activity and increase conversions. It has a feature called IdeaFactory, a curated library of more than 300 testing ideas and case studies for website optimization and conversion tracking. It used by companies like Microsoft, General Electric, Rackspace, Cleartrip and BharatMatrimony.

“VWO was built to remove the barrier of technical expertise limitations in website testing, a major pain point for any brand looking to optimize their business online,” said Paras Chopra, founder and (CEO) at Wingify.

“As brand marketers begin to realize there is a quick and easy way to perform optimization tests, their next logical step is to expand into new test areas, as we’ve seen with the emerging ‘Power Tester’ class—people who consistently launch multiple website tests per month to increase conversions and revenue,” he added.

Aligning Concept Feedback with VWO and IdeaFactory will bring an endless supply of new ideas, best practices and expertise from carefully vetted design and testing experts to the table for VWO’s customers. Having website optimization ‘always-on’ democratizes the process, allowing businesses of all sizes to have the same success as those with massive marketing budgets.

“Concept Feedback is at the forefront of the website design community… Over the past five years, we’ve built a resource that fulfills an unmet need for brands. Having our community under the Wingify banner is a logical step for us because of our shared vision to improve brands’ website performance,” said Andrew Follett, founder and CEO of Concept Feedback. 

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