DSG Consumer Partners Gets Beauty Giant L’Oreal’s Backing

DSG Consumer Partners Gets Beauty Giant L’Oreal’s Backing

SUMMARY

L’Oreal will invest in DSG’s fourth fund, which primarily backs early-stage startups in the consumer goods and beauty segments in India and SEA

As per L’Oreal, the move was driven by a young demographic in the region that was tilted towards buying beauty products

The Indian beauty space is projected to zoom to a $5.6 Bn market opportunity by FY25

Beefing up its strategic bets in the country, French cosmetics giant L’Oréal is investing an undisclosed amount in the India-focussed fund of Singapore-based venture capital (VC) firm DSG Consumer Partners.

The investment will be deployed for DSG’s fourth fund and is primarily targeted at backing early-stage startups in the consumer goods and beauty segment in Southeast Asia and India. The transaction was executed via L’Oréal’s corporate venture capital fund, BOLD. 

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