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ViralMint, a Marketing Automation platform has announced the launch of ViralMint Xchange (VMX), a platform which will be working on web monetization framework to bring content and commerce closer.
VMX is a platform that will bring Advertisers and Publishers (AdvertIshers) close to benefit each other. This platform can be integrated with the publishers’ web page to earn commissions for referral sales. Publishers can embed Monetization Widgets and host their own Affiliate Stores by handpicking products/brands that they wish to advertise.
Rohan Dighe, Founder & CEO of Pune based startup ViralMint, said, “The Affiliate Marketing industry in India is still at a very nascent stage. Globally, affiliates drive sales up to 25% Vis-à-vis 8-10% in India. With our existing products we have been successfully helping Advertisers measure campaigns and engage their customers. The launch of ViralMint Xchange will further strengthen our offerings and introduce the element of monetization which will help publishers and advertisers maximize their revenues within minutes.”
Working on “crowd” sourced method of marketing VMX is foreseeing ecommerce industry as the moderator. The network platform will enhance the definition of brand management through maximizing product visibility with the low cost and high benefit model.
HOW IT WORKS
Tyroo Media Pvt Ltd, OMG Network, CouponzGuru, Groupon, Makemytrip.com, Zapak.com, Monster.com, DGM-India.com are a few names in their domains functioning as an Affiliate Networks in the Indian market.
Early Adopter of VMX platform, Annkur P Agarwal, CEO, PriceBaba.com said, “ViralMint has been working with us as our monetization partner and we are impressed with how fast the platform has helped us drive significant revenue and order volume. VMX helps us attain a deeper understanding of our audience and serve our 3 million customer base by showcasing relevant products and accessories that they are more likely to purchase. Additionally, the product is extremely hassle-free and allows us to do pertinent targeting without investing any time or development effort from our end.”
ViralMint, works with 2000+ advertisers and 400+ publishers across the globe and their diverse portfolio of products to help drive commerce in the entire ecosystem.
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