Viacom18 Investing Aggressively In Movie Rights, Original Content For OTT

SUMMARY

Speaking during RIL’s annual general meeting, Ambani said that Viacom18 has consolidated its leadership position in sports by bagging the digital rights for IPL

Earlier this year, Viacom18, which runs OTT platform Voot, beat Disney-Star to bag the digital rights for IPL for five years with a bid of INR 20,500 Cr

In news, entertainment, and sports, digital is a core and fast-growing theme as we prepare to embrace the 5G revolution: Mukesh Ambani

Reliance Industries Ltd’s (RIL’s) entertainment arm Viacom18 is looking to aggressively invest in movie rights and original content for its OTT platform, the company’s CMD Mukesh Ambani said during its annual general meeting on Monday (August 29).

Talking about the growth of Viacom18, Ambani said that it has “consolidated its leadership position with a high-decibel entry into sports” by bagging the digital rights for the Indian Premier League (IPL) for the next five years.