Unicommerce Bolsters Sales & Marketing With Two New Directors

SUMMARY

Unicommerce has appointed Pranay Kale as Senior Director of Sales and Vaibhav Mehrotra as Senior Director of Marketing to strengthen its leadership team and drive growth in the ecommerce enablement space.

Kale brings 18 years of SaaS sales experience, while Mehrotra brings over 15 years of expertise in digital marketing, both expected to boost Unicommerce’s market presence and customer acquisition strategies.

The appointments come as Unicommerce reports a 9.18% revenue growth and a 30.97% rise in net profit, while aiming to expand into international markets such as Thailand, Egypt, and Qatar.

Enterprise tech startup Unicommerce has strengthened its leadership team with two new appointments as it looks to drive growth in the ecommerce enablement space.

The company has roped in Pranay Kale as Senior Director-Head of India Sales (Business Acquisition) and Vaibhav Mehrotra as Senior Director-Marketing (Corporate).

Kale’s experience in SaaS sales and Mehrotra’s expertise in digital marketing are expected to boost Unicommerce’s market presence and customer acquisition strategies, the startup said in a statement.

Both Kale and Mehrotra have been designated as senior management personnel, effective September 23, 2024, Unicommerce said in a filing with stock exchanges.

Kale brings over 18 years of experience in the SaaS industry, having worked across BFSI, technology and manufacturing verticals globally. Most recently, he served as VP & Business Head of Enterprise Business at LeadSquared since April 2023, where he was responsible for solution selling and business development.

Mehrotra has more than 15 years of experience across brand, product, digital and performance marketing. He joins Unicommerce from his role as Senior Director of Marketing at Cashfree Payments, a position he held since April 2021. In this role, he led the company’s marketing strategy and execution.

The appointments come as Unicommerce continues to show strong financial performance. For the quarter ended June 2024, the company reported a 9.18% year-over-year increase in revenue from operations to INR 27.47 Cr, while net profit rose 30.97% to INR 3.51 Cr.

Unicommerce, which went public in August 2024, serves over 3,600 clients and manages more than 8,300 warehouses. The company aims to expand its presence in international markets, including Thailand, Egypt, Kenya, Bahrain, and Qatar.