TWF Flours Bags Funding From Rainmatter Capital To Offer Nutritional Flour

Foodtech startup TWF Flours has raised INR 12 Cr ($1.4 Mn) in a pre-Series A funding round from Nithin Kamath-led Zerodha’s Rainmatter Capital. 

The startup will largely use the funding to scale its research and development initiatives and hire new talent. 

Founded in 2017 by Pranjal Kumar and Arjun Rungta, the startup offers customised flour to meet the individual nutrition requirement of customers. It leverages data to determine the nutritional value of a flour which can be put to different uses like making roti, sandwiches, pizzas, and cakes.

The startup claims to have developed a milling technology to ensure maximum amounts of micronutrients are retained in the flour during the grinding process, without affecting the taste. 

According to TWF Flours, the new proprietary milling technology is a combination of grain science, baking science, data science, and mathematical precision.

Speaking with Inc42, Kumar said that the startup aims to eliminate the need for India to depend on other countries for procuring high-quality flour.

The startup sources raw materials from states such as Uttar Pradesh and Madhya Pradesh. 

TWF Flours operates in B2B and D2C spaces. In the D2C space, it mostly sells its products through its website. In addition, some of its products are also available on Amazon. 

In the B2B space, the startup claims to have tied up with companies, like Social, Imperfecto, Blue Tokai (Suchali’s), Araku, SAZ American, Hundo, Shangri La, Oberoi, across 27 states in the country.

TWF Flours is also backed by LetsVenture, Angel List, and a clutch of angel investors including Santosh Shetty, actor Dulquer Salmaan, and Speciale Invest’s managing partner Vishesh Rajaram. 

The startup currently has a team of six members and is looking to expand it. It competes with the likes of Floryo and Nutreat Life. 

As per a market study, the Indian wheat flour market size stood at INR 7,390 Cr in 2023 and is expected to grow at a 13.71% CAGR during 2024-2032. 

The fundrise comes at a time when a number of startups have spawned in the country in the superfoods and healthy food categories to cater to the rising demand for such products. 

A few months ago, D2C foodtech startup The Divine Foods bagged funding from actor Nayanthara and her husband and director Vignesh Shivan. In December last year, Kamath-backed superfood brand Nourish You acquired Bengaluru-based One Good to enable access to high-quality plant-based nutrition for all.