Trifecta-Backed RING Elevates Neha Shivran To Cofounder

Fintech startup RING (erstwhile Kissht) has elevated its data and analytics head Neha Shivran to the position of cofounder as well as chief data and growth officer.

Shivran took to her LinkedIn post to make the announcement. “I’m happy to share that I’m starting a new position as cofounder and chief  data and growth officer at Kissht!” she said.

Shivran joined the company as the head of data science in 2019. Prior to this, she served as the director of risk and analytics at Singapore-based fintech company LenddoEFL. Besides, she also worked as an associate vice president at TransUnion CIBIL Limited.

Founded by Krishnan Vishwanathan and Ranvir Singh in 2015, RING enables credit for consumers to make purchases at digital points of sale (both online and offline). Its plug and play gateway APIs are integrated into any merchant checkout page or retail point of sale to provide quick loans.

The company also leverages machine learning and artificial intelligence to evaluate customer’s credit worthiness, calculate credit score and offer pre approved loans.

This appointment comes months after RING raised a debt funding of INR 100 Cr (about $12 Mn) from venture financing platform Trifecta Capital, to expand its loan book.

However, this is not the first time that Trifecta Capital is placing its bets on RING.

Back in 2022, the VC firm co-led an INR 100 Cr funding round along with Northern Arc in the company. This round was intended to help RING in expanding its scale of operations, enhancing its product offerings including credit cards for small businesses/shops and to leverage AI and ML in its operations.

Later that year, the startup also raised $80 Mn in a funding round led by Vertex Growth and Brunei Investment Agency to enter the buy now, pay later (BNPL) card segment. At that time, the startup was valued at $500 Mn.

Today, the company claims to have assets under management (AUM) of INR 3,000 Cr and served 1 Cr borrowers in FY24.

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