Toppr Gears Up To Lead The Exam Preparation Market, Acquires EasyPrep

Toppr, the digital ed-tech startup dedicated to online test preparation has acquired EasyPrep, another online platform to help students prepare for entrance exams. The acquisition is intended at democratizing education by making it more accessible and affordable for all.

The entrance exam preparation market for K12 students is pegged at $8 Bn which is growing at about 20% every year. Since inception, Toppr, has focused on its vision of democratizing education by making it more accessible and affordable for all. Toppr claims to have more than 40% students enrolled from Tier II / III cities. These are the students who lag behind in quality education and teaching, to which Toppr is being a facilitator acting as their lifeline and helping them excel in exams. Toppr presently has more than 1,50,000 students benefitting from it.

The amalgamation of EasyPrep and Toppr is aligned to help students obtain maximum benefit during the preparation of IIT JEE or Pre-Medical examinations. Founded by IIT graduates, Vivek Sharma and Ankit Saraswat, EasyPrep offers customized exam creation platform for schools, coaching institutes and teachers will help create exam papers and make students well prepare for competitive examinations. It presently has a team of six IIT Jodhpur graduates. Whereas, more than one lakh students across the country are already benefiting from Toppr’s platform. This procurement would further strengthen the USP that Toppr offers.

On the acquisition, Zishaan Hayath, Co-Founder & CEO of Toppr.com said, “Founders of EasyPrep, Ankit & Vivek, have built a great team and they have deep understanding of the K-12 segment. Toppr.com’s main focus has always been towards building great products and having EasyPrep team onboard gives us more ammunition to execute our plans faster. This acquisition also helps us reinforce our dominant position as India’s #1 Exam Prep Brand. In April, more than 3 Mn questions would be practiced on our platform and we believe we are just getting started. There is a long and exciting journey ahead and it’s a great time to be part of Toppr.com.”

Founded by Zishaan Hayath in 2013, Toppr has grown to a team of over 100 members. It offers a dedicated online test preparation for students appearing for engineering and medical entrance examinations. The startup claims to be the only online test preparation platform where the technology acts as a facilitator to the content. The company had raised a seed funding of $2 Mn last year from SAIF Partner and Helion Ventures. The predictive technology used by founders in Toppr is the way that leverages technology to complement the tutor based offline coaching with a truly intuitive online platform.

“We are really glad to be part of Toppr.com and we look forward to working with their team to roll out what we think is an elaborate vision to revolutionize education in India. We felt that Toppr.com was heading in exactly the right direction which we would have liked to achieve and joining forces with them enhances our capacity to serve more students” adds Ankit Saraswat, Co-Founder of EasyPrep.  

In this space, very recently, Kalaari and LightBox backed Mumbai based ed-tech startup for competitive entrance test preparation, Embibe.com had acquired 100Marks, student guidance platforms for JEE Main, Advanced and Medical, in a cash plus stock deal.