ByteDance Is Looking To Invest In Indian Content Startups

ByteDance Is Looking To Invest In Indian Content Startups

SUMMARY

ByteDance is looking to create a bouquet of app

Ex Matrix Partners VC Nikhil Singh, has joined ByteDance’s overseas investment team

ByteDance plans to invest $1Bn in India for growth

Chinese media giant ByteDance’s fan base in India is led by its viral app, TikTok and vernacular apps such as Helo and Like. But for its next phase of growth, the company is reportedly looking to invest in Indian content startups.

According to Livemint this move will help it create a bouquet of apps to target new audiences, a successful strategy from its Chinese growth. For this, the company has set up a team to scout for companies in content, social commerce and education technology.

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