The Makers Summit 2022 Is Here: Decode The Product Strategy Of India’s Fastest Growing Startups

India’s startup economy has gone from a $130 Bn market in 2018 to $400 Bn in 2021. Indian startups are growing faster than ever before, and in terms of new business opportunities and funding, 2021 changed the game.

With over $42 Bn raised across 1,583 deals and 42 new unicorns, India saw a new unicorn startup every nine days last year, overall funding raised by Indian startups since 2014 has now gone past $120 Bn after the first two months of 2022.

At the same time, the Indian market saw an unprecedented number of tech startups for IPOs. Zomato, Paytm, Policybazaar, Nykaa were among 11 startups that went public in 2021. This further indicated the growing maturity and acceptability of tech products in India.

But we think 2022 will be even greater, and we are not talking about funding but startups capitalising on the momentum and disrupting industry after industry, just as they have done in the past half-decade.

Over the past two pandemic years, we have seen new business models emerge that were laughed at before — the likes of 10-minute delivery platforms, homegrown social media ad short video platforms, novel buy-now-pay-later and investment tech models, NFT and metaverse applications, super apps for edtech and ecommerce and more. All these will shine in the afterglow of 2021, and 2022 will be the year when products take a generational leap forward.

Explore The Makers Summit 2022

The Makers Summit 2022: Why Now? 

Today, products are driving business strategies for large corporations as well as startups, and the maker ecosystem finds itself under a new spotlight. The post-pandemic transformation of businesses and consumers in the last two years has triggered a new world order across sectors. Being at the centre of this brave new world, we wanted to press the accelerator and put innovation on the mainstream radar with The Makers Summit 2022, India’s largest product conference.

The Makers Summit 2022 (TMS 2022) by Inc42 will bring together the brightest minds behind India’s fastest-growing product companies. To keep up with the rapidly-changing ecosystem, we will dive into building a scalable business from the lens of product, help decode product strategies, understand new models and the product innovations powering these business models.

Scheduled for April 22 and April 23, 2022, the second edition of The Makers Summit is presented by Inc42 in association with Searce and Google Cloud, and is powered by Simpl. TMS 2022 will explore the most revolutionary, industry-changing products that are shaping the next generation of startups.

Check Out TMS2022 Details

After its inaugural edition last year, which saw the who’s who of the global product ecosystem, TMS will bring together India’s leading product minds and 5,000+ product founders, leaders and makers, across three stages and over 50 sessions.

“Startups are agile businesses and the flexibility and scalability of cloud services are uniquely suited to help these companies. Capabilities such as AI, ML, analytics, and containers are increasingly becoming foundational for startups today.  The cloud enables startups to quickly spin up new collaboration tools for new hires, spin services up or down depending on their day-to-day needs, manage costs to keep investors happy, and launch new products at global scale, quickly.  Being on the cloud helps them be in a better position to innovate and deliver transformational solutions,” says Bikram S Bedi, managing director, Google Cloud, India

TMS 2022: Key Themes & What To Expect

Get set for unscripted interviews, riveting talks, immersive sessions, product-led storytelling, pitches and exclusive experiences with India’s biggest startups, investors and entrepreneurs. TMS 2022 will have the ingredients to help you figure out the secret sauce for your startup. Plus, an unprecedented opportunity to connect with other curious minds at India’s largest product conference.

Explore TMS2022

Last year, TMS hosted startup luminaries and product leaders such as Balaji Srinivasan, Byju Raveendran, Vijay Shekhar Sharma, Ankiti Bose and dozens of other product leaders. But this time around, we are going deeper and opening our platform for emerging products that will define the next decade.

At The Makers Summit 2022, we will be walking through the new product innovations and more — from the secret to super app success in ecommerce, fintech and edtech to the rise of quick commerce to metaverse and blockchain apps.

We fully expect metaverse to become a bigger buzzword among Indian tech companies, thanks to the likes of Facebook and Microsoft doubling down on it. Indian startups in this space have raised significant funding in 2021 to build metaverse products.

Plus, watch out for sessions on the booming creator economy, the SMB SaaS space, how fintech regulations will impact neobanking and other emerging segments , and trending product-driven sectors such as spacetech, healthtech, D2C house of brands, mobile gaming, and more.

What's In Store At TMS2022

Amid the product boom, there’s also a new breed of entrepreneurs. As The Great Resignation adds to the entrepreneurial pool around the world, investors and fellow startup founders need to adapt to new competition. And beyond all this, TMS 2022 will also look at how the future of work has changed in the past two years, thanks to remote teams and hybrid working.

Speaking about the conference and the need of such forums, Hardik Parekh, Founder & CEO, Searce, said, “With the 3rd largest startup ecosystem, India is certainly the global hub for innovation. With more than 1 Million Indians turning 18 every single month, it’s critical that we have the right frameworks for tech startups to flourish. Every sector will be reinvented – as it needs to be. Cloud, Big Data Analytics and Applied AI are serving as key levers to build for this opportunity. Embracing open source, allowing for faster iterations, sharing rich engineering experiences allows us to build what the world really needs.”

Join India’s Leaders At The Makers Summit 2022

The Makers Summit 2022 will feature a mix of keynotes, breakout sessions, panels, and hands-on masterclasses centred around replicable processes, insights, tools and frameworks that are aiding today’s most influential product makers.

Join Us At The Makers Summit 2022

For the first time, we will also include live pitches from product startups to a jury of experts and investors. Watch this space for more information on the startup pitch application process.

The Makers Summit is a must-attend for anyone building a career around digital products, for the designers and developers that are driving experiences, the founders that are leading conversations and everyone else working in and around tech in India today! We believe that makers are not just the future leaders of India, but also a key factor in Indian tech’s $1 Tn ambition.