The D2C Summit Is Here: Things To Look Out For At India’s Largest D2C & Ecommerce Conference

As the excitement of the upcoming festive season kicks into gear, Indian shoppers are ready to loosen their purse strings and go big on shopping. According to a survey by market research firm Axis My India, 48% of Indian consumers shop more during the festive season as compared to the rest of the year. 

This is the time when D2C retail can truly blossom unabated as high intent shoppers plan on taking the online route to fulfil their wishlists. A survey by digital marketing firm The Trade Desk revealed that 66% of shoppers intend to shop from D2C websites for this festive season. 

The investor sentiment towards the sector also seems promising, despite the fall in overall ecommerce funding in 2022. According to Inc42 data, the D2C sector bagged around 41% of the total funding raised by ecommerce startups in 2022. It also recorded a 195% growth in funding in Q2, 2022 at $597 Mn, as compared to the second quarter of last year. 

Despite the positive projections, there are plenty of challenges faced by D2C brands. According to Inc42’s State Of Indian Ecommerce report, at 34%, lack of brand awareness remains the most significant challenge for India’s D2C. This is followed by commission to third-party digital marketplaces (18%), growing competition (16%) and customer retention (16%). 

Understanding market trends, managing delivery, shipping and customer expectations and optimising operational costs can help brands master the art of scaling an online business.

 But the question is, how can brands build a sustainable business, navigate these pain points and emerge as winners?

To help you level up your ecommerce business, Inc42 is hosting the third edition of India’s largest D2C and ecommerce conference; The D2C Summit 2022, presented by Pickrr and co-presented by BharatX.

Explore The D2C Summit 2022

The D2C Summit 2022, powered by Cashfree Payments, Salesforce and Delhivery and supported by BiteSpeed, CashFlo, Freshworks, and PayU, goes live today. It will bring together 70+ founders, leaders and enablers from the ecommerce landscape to decode the strategies to build resilient D2C brands. 

The industry’s most innovative minds will share the most relevant hacks and actionable tactics to building a profitable ecommerce business. Join the likes of T Koshy, MD and CEO of Open Network for Digital Commerce (ONDC), founders of boAt, WOW Skin Science, Rage Coffee among others, digital content creators such as Madan Gowri and Masoom Minawala as well as investors such as Sandeep Murthy, partner at Lightbox, Kannan Sitaram of Fireside Ventures for groundbreaking discussions. 

Here’s a quick look at what The D2C Summit 2022 will offer to its 5,000+ attendees: 

Masterclasses: Effectively Scaling A Business In 2022 & Beyond

Consumers today are spoilt for choices and many demand distinguished experiences from brands. According to the 2022 CX trends report by Zendesk, 61% of customers will switch to another brand after just one bad experience, a 22% jump from the previous year. 

In his masterclass, Sandeep Dinodiya, CTO of Pickrr will decode how D2C brands can navigate the festive rush, ensure quality delivery experiences, manage increased order volume and stay ahead in game by leveraging technology. 

Join Umair Mohammed, founder & CEO of Wigzo for an insightful session on reducing CAC (customer acquisition costs), optimising marketing spends and learning the role of user-generated content in marketing. With ecommerce expert Gopal Kolli, learn how brands can evaluate the efficacy and return on ad spends and user competition analysis data to improve ad performance. 

Explore The D2C Summit 2022

Fireside Chats: D2C Leaders Reveal Their Secret Mantras 

Through a series of fireside chats, our speakers will narrate their own personal experiences and delve deep into actionable insights for D2C brands. 

What is boAt’s secret to cutting through the market? How does it unravel the unit economics puzzle in consumer electronics? What is its brand-building strategy? In the fireside chat titled, ‘boAt’s ‘David Vs Goliath’ Journey To Profitability’ Aman Gupta, cofounder of boAt will answer all these questions.  

Shivani Malik, director of Da Milano Italia will be joined by Sahil Malik, MD of Da Milano Italia and Nitya Sharma, cofounder and CEO of Simpl for a fireside chat on decoding its strategy to scale in India’s luxury accessories market. 

Can ONDC lead India’s latent potential? Join T Koshy, MD and CEO of ONDC, Shireesh Joshi, CBO & president of network expansion, ONDC and Ankur Pahwa, managing partner, of Capier Investments, to learn how ONDC can solve the problem of marketplace domination and unlock new growth opportunities for small and medium sellers. 

Explore The D2C Summit 2022

Panel Discussion: Building Omnichannel Strategy To Managing Festive Rush

Omnichannel is the future? Decoded what India’s leading brands such as The Moms Co. Veeba, and the likes have to say about this and understand how brands’ are looking at expansion of customer touchpoints.

With the festive season around the corner, learn from the likes of Manish Chowdhary of WOW Skin Science, Ayushi Gudwani of FableStreet, Shantanu Deshpande of Bombay Shaving Company, and Swati Bhargava of CashKaro, on how they are strategising the festive sales rush, anticipating demand, optimising logistics and more.

Besides, we will also decode the scaling up challenges, and learnings; how brands can go about optimising logistics costs to boost margins, and how Indian VCs are looking at the funding landscape for D2C brands in the times of anticipated economic downturn.

A One-Of-A-Kind  Networking Opportunity

Across 30+ sessions, get a chance to interact and engage with more than 70 ecommerce experts and ask away all your pressing questions!

From brand building to ecommerce operations, from selling on marketplaces to exploring the rise of omnichannel marketing and creator economy, we will cover every critical component of the ecommerce industry at The D2C Summit 2022. 

In addition, get an opportunity to network with 5,000+ like-minded individuals during the two-day event and explore endless opportunities that can help your brand rise among the top rungs on the D2C ladder. 

Explore The D2C Summit 2022