Due to the funding crunch in the Indian startup ecosystem, the ecommerce sector also witnessed a decline of 38% in Q2 2022 as compared to the previous quarter. Also,with the rise of D2C in India, it still remains the major ecommerce sub-sector, bagging around 41% of the total funding raised by ecommerce startups in 2022.
India is home to more than 800 D2C brands. D2C brands have been making the buzz in the Indian market with their unique and wide product offerings, omnichannel strategy, higher focus on sustainability, personalized offerings and tech-enabled buying experience. To deep dive in emerging trends of D2C in India, read our latest release — State Of Ecommerce In India, Q3 2022, Infocus: D2C
Ecommerce Startups that Bagged Biggest Funding Rounds In Q2 2022
Notable acquisitions in India’s Ecommerce Space In Q2 2022
India’s Ecommerce Ecosystem: Funding Trends
The State Of Ecommerce Unicorns & Soonicorns
Ecommerce Startups On The IPO Ladder
Most Active Ecommerce Investors In Q2 2022
Early Stage Ecommerce Startups Making Waves
Infocus: D2C
India’s D2C Landscape: Key Segments
Evolution Of D2C In India (Lifecycle graph)
Category Deep Dive In D2C:
Incumbent Players’ D2C Initiatives
India’s D2C Startup Landscape
Funding Trends
Financial Performance Analysis (Revenue Vs Expenses, Expense Breakdown, Logistics and Advertising
Survey On D2C (Preferred Marketplaces, Preferred Logistics Partner, Challenges, Omnichannel, Plans To Expand, Social Media Platforms for conversion, Plans for influencer marketing)
Key Challenges For D2C Brands In India
Ecommerce Trends To Watch Out For
Summary
The Indian ecommerce sector is expected to grow significantly due to the rising popularity of the D2C model, the emergence of the roll up models, growth of vertical marketplaces, a boom in the number of online shoppers, the growing popularity of content commerce, the government’s initiatives to promote digital adoption and the rise of the same due to the outbreak of the Covid-19 pandemic.
Among all the sectors in the Indian startup ecosystem, ecommerce is the one with the highest number of unicorns (23) in the space. Within the ecommerce sub-sectors, D2C is the most heavily funded this year. The startups following the D2C model account for 41% of the total funding raised by the ecommerce sector in 2022.
It was also observed that D2C is gaining traction due to unique and wide product offerings, omnichannel strategy, higher focus on sustainability,personalized offerings and tech-enabled buying experience.
Supported by government initiatives, a rise in the internet and smartphone penetration, an unprecedented growth in the number of online shoppers and the growing popularity of the D2C model, the Indian ecommerce market opportunity is estimated to reach $400 Bn by 2030.
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