Tata CLiQ Palette Opens First Store In Mumbai To Take On Nykaa, Purplle, Others

Tata CLiQ on Thursday announced the launch of its first omni-channel beauty retail outlet Tata CLiQ Palette in Navi Mumbai to take on the likes of Nykaa, Purplle and SUGAR Cosmetics.

The store will integrate retail experience with technology to help customers with personalised product purchase experience, Tata CLiQ said in a statement. It will offer personalised recommendations on beauty products to consumers based on their needs. 

Commenting on the store launch, Gopal Asthana, CEO of Tata CLiQ, said, “Personalisation lies at the core of this vision, not only online but offline as well. Through the fusion of cutting-edge technology and a customer-centric approach, we offer an unparalleled level of personalisation.”

“Our store features AR-led makeup trials and skin analyser mirrors, enabling customers to virtually try on makeup and receive detailed skin analysis, elevating their shopping experience and ensuring they find their perfect beauty match,” he added.  

To enhance the purchasing experience, the store will also enable customers to test the products through AR devices, such as the Palette Match Finder, a mirror technology that allows customers to virtually experiment with different makeup looks in order to discover their ideal beauty style.

It will feature over 1,000 brands, both Indian and global, across a wide range of categories, including makeup, skincare, haircare, fragrance, tools, and accessories. 

While Palette is dedicated to the beauty and personal care segment, Tata CLiQ’s online store caters to the entire lifestyle segment including apparel, accessories, electronics, home furnishing and more. On the platform, it hosts brands such as Westside, Tanishq, Titan, Zudio, etc., besides domestic and international brands Forever 21, Label by Ritu Kumar, boAt, Allen Solly and more.

According to a study by Statista, the Indian beauty and personal care industry had a market size of $28 Bn in 2023. This is expected to grow at a CAGR of 3.28% during the 2023-2028. This has led to a rise of a number of startups and D2C brands in the space like Purplle, SUGAR Cosmetics, Minimalist, among others.

Consequently, the competition in the beauty and personal care segment is on the rise, with even brands like Nykaa, which had the first-mover advantage, feeling the heat. The entry of Reliance Retail in the space with the launch of Tira has further increased the competition.