Synup Acquires Gujarat-Based SaaS Platform Clientjoy

Synup, a platform which provides local listings, review management and social media marketing solutions, has acquired Ahmedabad-based SaaS platform offering CRM software for businesses, Clientjoy, for an undisclosed amount.

With the acquisition, Synup aims to expand its business suite for agency and reseller clients, the US-based company said in a statement.

Founded by Yash Shah and Anupama Panchal in 2020, Clientjoy offers CRM capabilities, docu-signing, invoicing, appointment scheduling, email cadences, client-portal and more. Agencies tap Clientjoy to manage their entire client life cycle on one platform.

The company claims to have helped over 16,000 clients across 90 countries. 

Ashwin Ramesh, founder and chief executive officer (CEO) of Synup, said, “This acquisition is not just about growth. It is about expanding our capabilities and delivering value to our partners.”

Founded in 2014, Synup provides essential tools for multi-location management, listings management, reputation management, store locator and social media management capabilities.

“We started Clientjoy with the vision of making life easier for agencies with a streamlined platform and Synup shares that same crucial vision,” said Shah.

He further added that both the companies are committed to ensuring agency and reseller customer’s success. “They will combine their deep understanding of agency pain points and opportunities in the market to bring innovative solutions that will be groundbreaking for the agency’s overall growth.” 

The traditional approach to enhancing workflow efficiency often centred on optimising manual processes, reducing paperwork and improving resource allocation within organisations. However, the emergence of cloud computing has fundamentally reshaped how we think about workflow efficiency.

Cloud technology has not just augmented traditional business practices but has also revolutionised them, providing businesses with unparalleled opportunities to leverage data, automate processes and scale operations dramatically. 

Notably, startups are leading the charge in harnessing the benefits of cloud computing, leveraging opportunities for data monetisation, boosting developer productivity, driving innovation and meeting scalability needs.

The cloud computing market is projected to reach $17.8 Bn by 2027, growing at a CAGR of 23.4%.

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