Swiggy Debuts ‘toing’ App For Affordable Meal Delivery

Listed foodtech major Swiggy has floated a new food delivery app ‘toing’ to offer economical meal options to users. The app, which is currently live in select locations in Pune, delivers meals under INR 250. 

“With “toing” by Swiggy, enjoy affordable meals, honest pricing, and dependable delivery across your city,” the app description on Google Play Store reads. The company launched the app on the app marketplace on August 30 and has seen over 500 downloads since then. 

Moneycontrol was the first to report the development. 

The company has been doubling down on pocket-friendly meals over the past few months. In July, it launched the “99 Store” feature within the Swiggy app to offer fast food options in a range of INR 49 and INR 149. The feature was launched “to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumer”. 

Beyond its tryst with cheaper food options, Swiggy has been on a spree of launching new consumer apps. In the ongoing calendar year, the company has launched separate apps for its concierge service ‘Crew’, 15-minute food delivery app Snacc, and services app Pyng. It has also launched a separate app for its quick commerce offering Instamart, indicating that it is moving away from the super app model.

Swiggy’s focus on cheaper food deliveries comes at a time when it has aggressively been hiking its platform fees for food deliveries. In September, it increased its platform fees to INR 15 per order. The company had undertaken similar price hikes earlier in July and August. 

Food deliveries are expected to get more expensive after the recent changes to the GST regime. Food and quick commerce deliveries (local deliveries) will now see an imposition of 18% tax on delivery fees. The change will add a cost of about INR 2 per order for Zomato, where delivery fees average INR 11-12. Swiggy could see a higher impact of INR 2.6 per order, given its delivery fees average INR 14.5, according to Morgan Stanley. 

Yet, it must be noted that the wave of experimentation with food delivery seems to be more of a necessity for Swiggy. The food delivery vertical’s growth has been subdued for Swiggy as well as its competitor Eternal in the recent quarters compared to the rapid growth of quick commerce.

The revenue of Swiggy’s food delivery vertical jumped 19% YoY to INR 1,800 Cr in Q1 FY26, while its profit rose 200% YoY to INR 202 Cr. Back then, the company said that it will focus on new innovations “to create new customer propositions which can open up the market further”. 

Overall, Swiggy’s loss ballooned 96% YoY to INR 1,197 Cr in the June quarter and operating revenue surged 54% YoY to INR 4,961 Cr. 

Swiggy’s shares ended today’s trading session 1.13% higher at INR 424.80 on the BSE.