Swiggy Ropes In Ex-Lenskart Executive Supriya Shankar As VP Of Events

Foodtech major Swiggy has appointed former Lenskart executive Supriya Shankar as vice president of its events and experience vertical. 

An alumnus of Visvesvaraya Technological University and Indian School of Business, Shankar has more than a decade’s experience under her belt. Besides Lenskart, she previously worked with OYO, Zomato, Airtel, among others. 

“I look forward to contributing to a culture that values creativity and purposeful scaling, and I’m excited about the opportunity to collaborate with diverse teams across the organisation and partners nationwide to make a meaningful impact in this role,” said Shankar. 

The appointment comes at a time when Swiggy’s rival Zomato is betting big on the going out vertical and plans to soon launch a new app for it, District. Swiggy, which owns DineOut, also plans to add ticketing, experience and live events to its SteppinOut vertical.

The recently listed company is also piloting a high-priced concierge membership that offers users access to high-profile experiences and events. The new offering, Rare Club, will target high net worth individuals (HNIs) and will have an annual membership north of INR 50,000.

Commenting on Shankar’s appointment, Swiggy said in a LinkedIn post, “… With 14 years of experience in driving growth, expansion, and P&L management for Internet commerce, she brings invaluable expertise to our leadership team.” 

The development comes close on the heels of Swiggy rejigging its top deck last week, ahead of the public listing, to bolster its quick commerce and food delivery play. 

While the company roped in ex-Flipkart executive Shalabh Shrivastava as senior vice president (SVP) of driver organisation, the foodtech major also named Hari Kumar G as senior vice president and chief business officer (CBO) for Swiggy Instamart. 

Swiggy listed on the Indian stock exchanges earlier this week after a public issue that comprised a fresh issue of shares worth INR 4,999 Cr and offer for sale (OFS) of 17.5 Cr shares. While the foodtech major listed at INR 420 on the NSE, a premium of nearly 8% from its IPO issue price of INR 390 per share, the stock made its debut on the BSE at INR 412, a premium of almost 6%.

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